Senior Social Media Manager + Content Strategist

Get Your Pink Back® | Remote

About Get Your Pink Back

Get Your Pink Back® is a growing women’s apparel and lifestyle brand founded by Lindsey Gurk, built around a simple idea: encouraging women to reconnect with themselves through every season and transition of life.

As GYPB continues to grow, we’re looking for an experienced social media professional to help lead what comes next.

Before You Apply

This is a senior-level role requiring demonstrated experience working directly on established social media accounts with 75K+ followers.

We’re specifically looking for someone who has served as a primary strategist, planner and/or content lead for an account of this size and can show us the work and results behind it.

Maybe you joined an account that already had 75K+ followers. Maybe you helped grow one from 30K to 75K+. Maybe you helped take one well beyond that.

What matters is that you can clearly demonstrate:

• The account(s) you personally worked on

• Your specific role and responsibilities

• Where the account started and where it went during your involvement

• Measurable growth and performance results

• The strategies, campaigns and content you personally helped develop

If you have not directly worked in a strategy, planning or content leadership capacity on an account that reached 75K+ followers, this role is not the right fit.

The Role

We’re looking for an experienced Senior Social Media Manager + Content Strategist who can take increasing ownership of GYPB’s organic social presence.

This is not simply a posting or scheduling role.

We’re looking for someone who can take an upcoming product drop, sale or brand initiative and develop the social strategy around it from start to finish.

You should be equally comfortable asking “What should we be talking about six weeks from now?” and “Why did this Reel outperform the others?”

Our ideal person is creative, strategic, organized, analytical and, above all, proactive.

You won’t be starting from scratch. GYPB has an established brand, voice, community and campaign framework. We need someone who can learn what makes GYPB feel like GYPB, bring their own expertise and ideas to the table and eventually run with it.

What You’ll Own

Social Strategy + Campaign Planning

• Own and maintain GYPB’s rolling social content calendar

• Develop organic social campaigns around product drops, launches, sales, seasonal moments and brand initiatives

• Map campaigns from pre-launch through launch and post-launch

• Determine how Reels, carousels and Stories work together to tell the larger campaign story

• Develop campaign concepts, messaging angles and storytelling opportunities

• Translate our broader marketing and product calendar into an actionable social plan

• Plan several weeks ahead while maintaining flexibility for timely and reactive content

Content Creation + Execution

• Develop concepts, hooks and creative direction for Reels

• Create content briefs and shot lists when new photo or video assets are needed

• Edit short-form video using existing and newly captured content

• Concept and create Instagram carousels using GYPB’s established brand identity and assets

• Plan and create Instagram Story sequences

• Develop captions and social copy consistent with the GYPB voice

• Find creative ways to repurpose existing photography, video, UGC and creator content

• Coordinate the scheduling and publishing of approved content

Performance + Growth

We want someone who loves the creative side of social but understands that great social strategy is also informed by data.

You’ll be responsible for:

• Regularly reviewing content and account performance

• Monitoring reach, engagement, shares, saves, Reel performance, Story performance, profile activity, link activity and follower growth

• Identifying which formats, creative approaches and messages are driving results

• Using performance insights to determine what we should do more of, less of or differently

• Testing new concepts and content formats

• Developing and executing strategies designed to grow GYPB’s organic social audience

• Establishing benchmarks and tracking progress over time

We don’t want reporting for the sake of reporting. We want someone who can look at the numbers and tell us what we should do next.

Collaboration + Content Production

You’ll have support.

You’ll work closely with our internal team to make sure the content you envision actually gets created.

You’ll be expected to:

• Identify upcoming photo, video, product, creator and UGC needs

• Communicate those needs with enough lead time for our team to execute

• Work closely with our operations/content team to coordinate assets, production timelines and deliverables

• Keep campaign plans, content calendars and asset requirements organized

• Flag missing assets or potential campaign issues early

• Communicate clearly about what you need from our founder and team without making them responsible for driving the calendar

What Success Looks Like

Success in this role means our team is no longer asking:

“What should we post this week?”

Instead, you’re helping us understand what we should be talking about several weeks from now, what content we need to create to support it and how each piece fits into the larger strategy.

Our founder will remain an important creative voice within GYPB, but the goal of this role is to take increasing ownership of organic social so her involvement can be focused where her voice, creativity and presence have the greatest impact.

We want someone who can eventually look at our upcoming product and marketing calendar and say:

“Here’s the story we should tell. Here’s when we start telling it. And here’s what we need to make it happen.”

How to Apply

Please submit your application below.

In addition to your résumé and portfolio, be prepared to share:

• Social accounts you have personally managed

• Approximate follower count when you began working with each account and where it stood during/after your involvement

• Your exact responsibilities

• Examples of campaigns and content you personally developed

• Measurable growth and performance results

• Examples of your best work

At the end of the day, we’re looking for someone who is excited to become part of what we’re building. GYPB has an incredibly special community, and we want someone who sees the opportunity to help tell its story, grow that community and bring new ideas to life.

You’ll have room to be creative, trusted to bring your expertise to the table and supported by a team that genuinely cares about the work we put into the world.

If you’re someone who loves building brands, creating content that means something and seeing a great idea come to life, we’d love to hear from you. 💗